Xarelto website redesign


Client:
Bayer

Project role:
Designer

PROJECT SUMMARY

Xarelto.com is an educational website for health care professionals – GP’s, surgeons, and nurses to reference for prescribing Xarelto: a blood clotting drug. This audience is time poor, but need to keep their knowledge fresh by reading articles and studies - which is usually long form content. This redesign aims to improve the user experience by streamlining user journeys to get users to the content the need quicker, showing new content updates clearly on the homepage, and a clean contemporary editorial style.

Agency:
Possible

Client
Xarelto (Bayer)

Design direction:
Renato Campana


Art direction & Design:
Hannah Thompson

full-pagetest3full-pagetest3