Editorial brochure


 

Client:
Canon

Agency:
Possible

Project role:
Designer

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PROJECT SUMMARY

We worked with Canon to redesign their extensive technical lens brochure into an editorial style magazine.

The key idea behind the art direction was to promote the Canon lenses through showcasing amazing photography that can be achieved using them, rather than just technical information. Photographs are incorporated into short articles giving descriptions and examples of using the lenses, and we also included small details such as the exact settings of featured photographs to appeal to the audiences technical side and show how achievable they are. This approach pushed Canon’s brand style and made the content feel more contemporary.

AGENCY:
Possible

CLIENT:
Canon

CREDITS:
Art direction: 
Hitesh Supeda

Design:
Hannah Thompson
Sam Davies

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