#newperspective campaign microsite
La Coste - P&G Fragrances
We worked with LaCoste to design a microsite for their global digital and social campaign #newperspective. The campaign launched with two world-renowned Instagrammers: Jared Chambers and Benjamin Heath, using their unique styles to inspire and show a new perspective of one of the most photographed cities in the world – Barcelona. The audience was invited to use their imagination to find new perspectives on familiar people and places by uploading photos with #newperspective and @LACOSTELIVE on Instagram, which were also then displayed on microsite. The very best were then rewarded with global recognition and a trip to Barcelona.