Wizarding World
Book Club



Project role:
Design & animation



In 2017 Pottermore launched the online Wizarding World Book Club in celebration of the 20th anniversary of the publication of Harry Potter and the Philosopher's Stone on the 19th June 2017.

The Book Club is a digital experience feature on Pottermore.com that users can access and encourages readers to re read the books alongside. Every week a new theme is unlocked showing special curated content, and every Friday a debate is instigated on Twitter at @wwbookclub. Fans are encouraged to examine and debate the finer details of these themes, the highlights of which are shown on the weeks theme page. The experience also rewards users for returning to take part and other special days by awarding collectable badges. 

Within the team I was partly responsible for the design and oversight of build of the site experience, and on-going content creation including animated quote cards.

You can view the experience on the Pottermore site here.


Art direction & design: 

Eleanor Nugent

Design & animation:

Hannah Thompson

Illustration of badges:

Peter Strain


Book Club launch video


Animated quote cards