Gifting video concept


 

Client:
Pottermore

Project role:
Concept & Art direction

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PROJECT SUMMARY

For Christmas 2016 Pottermore launched new gifting functionality, enabling users to send wrapped digital gifts. The approach maintains the anticipation and surprise of unwrapping a physical gift.

To support the launch we worked with the Hadley Brothers to create a stop motion film to promote and educate users how gifting works, which was shared across the Pottermore social channels and website. I worked on the concept and storyboard and made many of the props for the shoot itself.

CLIENT:
Pottermore

CREDITS:

Concept & Art direction:
Hannah Thompon

 

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