Gifting video concept
Concept & Art direction
For Christmas 2016 Pottermore launched new gifting functionality, enabling users to send wrapped digital gifts. The approach maintains the anticipation and surprise of unwrapping a physical gift.
To support the launch we worked with the Hadley Brothers to create a stop motion film to promote and educate users how gifting works, which was shared across the Pottermore social channels and website. I worked on the concept and storyboard and made many of the props for the shoot itself.